New Business Sales Director

Reports to: Chief Commercial Officer

Help us shape the future of growth at Air IT Group

At Air IT Group, we're passionate about helping organisations get the most from technology. We combine great people, smart thinking and innovative solutions to support businesses across the UK, and we're looking for an exceptional New Business Sales Director to help drive our next phase of growth.

This is more than a sales leadership role. It's an opportunity to build, lead and inspire a brand-new business development function, create lasting client relationships, and make a real impact on the future success of Air IT Group.

You'll work closely with our Chief Commercial Officer and colleagues across the business to develop our new business strategy, build a high-performing sales team, and help more organisations benefit from our managed IT, cyber security and data solutions.

If you're an ambitious sales leader who enjoys building teams, winning business and developing people, we'd love to hear from you.

What you'll be doing

Building a successful new business team

You'll recruit, develop and lead a team of Business Development Managers focused on winning new clients and delivering sustainable growth.

You'll create a high-performance culture where colleagues feel supported, accountable and motivated to achieve their goals. Through regular coaching, mentoring and development, you'll help your team build the skills and confidence needed to succeed.

Driving new business growth

You'll develop and deliver a clear sales strategy focused on identifying and winning new SME clients.

Working closely with senior decision-makers, you'll build trusted relationships, understand client challenges and demonstrate how Air IT Group's solutions can help organisations achieve their goals.

You'll lead from the front, supporting your team while also playing an active role in securing significant new opportunities.

Creating a strong sales pipeline

You'll ensure we have a healthy and sustainable pipeline of opportunities that supports our growth ambitions.

Through networking, prospecting, partnerships and careful management of inbound enquiries, you'll maintain strong levels of opportunity creation and ensure robust pipeline coverage against target.

You'll also work with our marketing colleagues to develop campaigns and messaging that resonate with different customer audiences.

Collaborating across Air IT Group

Success in this role relies on partnership.

You'll work closely with marketing, delivery, customer success and product colleagues to create a seamless experience for new clients, from their first conversation through to onboarding and long-term success.

You'll also share market insights and customer feedback that help us enhance and evolve our services.

Leading and inspiring others

We're looking for someone who can bring energy, direction and clarity.

You'll motivate your team to achieve ambitious goals, celebrate success, provide constructive feedback and create an environment where people can do their best work.

What success looks like

In this role, you'll be responsible for:

• Delivering new business revenue targets.
• Growing a high-quality sales pipeline with strong conversion rates.
• Acquiring new SME clients and building long-term relationships.
• Developing a successful, engaged and high-performing sales team.
• Increasing Air IT Group's presence and reputation within the market.

What we're looking for

Experience

We're looking for someone who has:

• At least seven years' experience in B2B sales, ideally within Managed Services, IT Services or the wider technology sector.
• A proven track record of consistently delivering revenue growth and exceeding sales targets.
• Experience building, leading and developing successful sales teams.
• Strong experience managing complex sales opportunities from prospecting through to close.

Skills and knowledge

You'll bring:

• A strong understanding of the MSP market and the challenges faced by SME organisations.
• Excellent consultative selling and negotiation skills.
• The ability to build trust and develop strong relationships with senior stakeholders.
• Experience using CRM platforms and sales analytics to drive performance and informed decision-making.
• Strong commercial awareness and strategic thinking skills.

Leadership qualities

You'll be:

• An inspiring and supportive leader.
• Commercially focused and results driven.
• Comfortable working in a fast-moving environment.
• A confident communicator who can influence and engage stakeholders at all levels.
• Passionate about developing colleagues and helping teams succeed.